CYC’s Board of Directors grew to include four new members this spring. We are excited to introduce Matty de Castro, Anne Doherty, Laurie Lawton, Katie Swick, and Tom Vander Veen. They have already brought new ideas and passion to the Board room, and we are incredibly excited to welcome them to the CYC community. We will be profiling new members throughout the year.
Introducing: Matty de Castro
Head of Industry US CPG, Facebook
Why is “giving back” important to you personally and to your company?
As someone who grew up in the Chicago area, I am troubled by the continued challenges of crime and violence facing our city. I firmly believe education and helping the city’s youth is the way to start to solve the problem and CYC is the perfect organization to take on these tough challenges.
Which part of CYC’s work makes you the most excited to be a part of the organization?
CYC is a deep-rooted philanthropic organization with the thought leadership and passion to make a difference. I am excited to help CYC build on its amazing foundation and help think about how the organization can help children learn new skills that will be valuable to them in a world rapidly changing due to technological innovation.
What do you hope your unique contribution to CYC will be?
I am happy to help in any way I can but a few specific ideas come to mind. I’d like to help think through our online communications and fundraising practices, where we can we leverage technology to open new optimized fundraising channels and drive awareness in new ways. I’d also like to leverage Facebook’s strong technology routes to help modernize Centers with hardware and new volunteer opportunities.